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Boost your Marketing Productivity with Generative AI

Overview: Learn the Fundamentals of incorporating Generative AI into your work; the Tips, Tricks, Tools and Optimizations that will save your company time on marketing tasks and boost your career. This three-part series delves into leveraging Generative AI to enhance marketing productivity. It offers insights into AI fundamentals, application in business operations, content creation, and strategic planning, aiming to boost efficiency and innovation

Part 1: Foundations of Generative AI for Business. Content: Basics of Generative AI, ChatGPT, its impact on business processes, and initial steps towards integrating AI into marketing strategies for improved decision-making and customer insights. 

Part 2: Enhancing Business Operations with AI. Content: Practical applications of AI in automating content creation and fostering innovative idea generation to solve marketing challenges.

Part 3: Strategic Implementation. Fostering AI to help with data analysis and generating business reports, procedure and policy documents. Using AI video and image tools to enhance your marketing assets and messaging.  

Target Audience: Designed for business professionals, managers, and entrepreneurs focused on harnessing AI to elevate marketing efficiency. All sessions will be hands-on, and all participants will have time to use ChatGPT and other AI tools during the programme. All participants should have access to their ChatGPT account via their browser on their laptop/PC for the programme.

About the Facilitator: Sandra Hennessy

Be Dynamic was formed with the objective to provide affordable digital marketing training, consultancy and services in Ireland. Sandra Hennessy is the face and name behind Be Dynamic. Sandra started out working in the digital world in early 2002 and set up base in Cashel, Tipperary. Be Dynamic is one of the leading service providers of digital marketing training, consultancy and services in Ireland having provided digital marketing supports, training and lecturing with a range of clients including: Irish Times Training, LEO Kilkenny & LEO Clare, LEO Cork City, LEO Waterford, LEO Laois & LEO South Dublin, Griffith College & ISME.




Feb 27th, Mar 5th and Mar 12th



Course Fees

€395.00 per person

Demystifying Artificial Intelligence: What is AI?

Following on from the popularity of our ‘Generative AI for Irish Businesses’ event in January, we are delighted to announce we are running another AI event in February. Join us in person at the RDI hub or dial in remotely from 12.00 -2.00pm on February 27th to hear Russell Kane, University Engagement Lead for Microsoft Ireland discussing ‘Demystifying Artificial Intelligence: What is AI?’ This promises to be a fascinating event, it is free to attend and open to all, book your ticket today using the link below.

About the speaker: Russell Kane

Russell was a lecturer in the School of Electronics, Electrical Engineering and Computer Science (EEECS) at Queen’s University, Belfast (QUB). His interests within academia were in Innovation Leadership, develop students’ professional and entrepreneurial skills through engagement with IT sector on projects, competitions, talks and hackathons.
Member of EEECS Operations Board.
Hackathon Evangelist in QUB including multi-disciplinary Hackathons with other universities in data science, AI, medical, mental health and transport.


Online and In-person


27th February 2024



Course Fees

Free to attend

The 4th Southwest Smart Manufacturing Consortium Meeting. Topic: Sustainability

The fourth Southwest #SmartManufacturing Consortium meeting, discussing #Sustainability will take place in the RDI Hub on Wednesday 21st of February. Kicking off at 9.30am with an opening address by RDI Hub CEO Liam Cronin, we will hear from speakers Dr Helena McMahon, Director of IKC3 – Ireland’s Knowledge Centre for Carbon, Climate and Community Action, on providing education for the transition to a low carbon economy, David Power of Dogpatch Labs on making Ireland a leading platform for sustainability innovation and Ed Murphy Director of GreentechHQ talking about empowering Business, Innovation and Sustainability.

Following a break for lunch and networking, four different businesses will share their sustainability journeys. We will hear presentations from Paul Walsh of CIMPaul Byrnes of MavarickGearoid Looney of Tricel and Denise Mangan Pigott, Sustainability Lead at Fexco Group.

Speakers: Dr Helena McMahon of IKC3, Dave Power of Dogpatch Labs and Ed Murphy of Greentech HQ

Dr Helena McMahon, Director of IKC3 – Ireland’s Knowledge Centre for Carbon, Climate and Community Action, will speak about providing education for the transition to a low carbon economy, David Power of Dogpatch Labs will discuss making Ireland a leading platform for sustainability innovation and Ed Murphy Director of GreentechHQ will speak about empowering Business, Innovation and Sustainability.




21st February 2024



Course Fees

Free to attend

Programmes in Practice

Our programmes provide hands-on training, real-life use cases, and insights from industry leaders and experts. Immerse yourself in practical knowledge to excel in your field and stay ahead of the curve. 


Design Thinking

Generative AI

Growth Mindset



Meet The Team


Senior Programmes Manager

Niall has the overall responsibility for the design, development and delivery of its world class corporate innovation and startup accelerator programmes. He is the HBAN lead for the Southwest region.


Programme Manager

Training and upskilling needs of corporations and SME’s in the Southwest and national region, taking inspiration from recent developments and trends that drive market change.


Programme Associate

Leading the NDRC programme and supports for startups and entrepreneurs alongside the Irish Tech Hub network and Ireland’s Startup Ecosystem.

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